Metro Fresh
Role
Brand Strategy, Brand Identity, Packaging Design, Print Production, Retail Signage
ProdigySA partnered with Metro Namibia to deliver a comprehensive brand refresh for Metro Fresh, redefining the brand’s visual identity and strengthening its presence across retail environments. The project included logo development, packaging architecture, and the design of a wide range of product packaging across multiple categories, ensuring consistency and recognition throughout the range. We also managed print production and developed in-store branding elements that enhanced the customer experience and improved shelf visibility. The result is a cohesive and contemporary brand system that elevates Metro Fresh’s market presence and reinforces its position as a trusted, premium private-label food brand.
